Confronting A Serial Killer
Social Campaign + AV Editorial
Some series are so compellingly bone-chilling, it’s best to let them speak for themselves. We did just that in our social campaign for “Confronting a Serial Killer,” which investigates Samuel Little, the most prolific serial killer in American history. Using details of Little’s cases, the wider implications of his crime spree, and snippets in which he talked about the murders, we gave audiences an unfiltered view of what they were in for. We might have also added unsettling music to keep things, well, chilly.
